In a groundbreaking initiative aimed at celebrating the rich cultural heritage of Bergamo and Brescia, two iconic cars have been transformed into vibrant ambassadors of culture. These two vehicles, adorned with the emblem of ‘Bergamo-Brescia Capitale Italiana della Cultura 2023,’ recently took part in the prestigious 1000 Miglia 2023, captivating the hearts and minds of spectators along the breathtaking 2,000-kilometer route. This remarkable project not only commemorates the historical significance of the Mille Miglia but also showcases the fusion of art, history, and automotive excellence.

Leading the charge was the timeless Fiat 508C Balilla Coppa d’Oro, meticulously prepared and duly registered for the event. This classic beauty, steeped in racing heritage, is joined by a companion car, Mercedes Benz G, symbolizing the spirit of cultural exploration. Together, they serve as a testament to the captivating blend of art, design, engineering, and cultural influences that have shaped our world. These cars are not mere machines; they are an integral part of our collective memory and identity, offering a tangible link to our past and embodying societal progress and human ingenuity.

Seated inside the car representing the Freccia Rossa is a remarkable group of women who hold authoritative positions in Italian and international cultural institutions. Alongside Maria Bussolati, esteemed director of the Mille Miglia Museum, are Chiara Bazoli, an enterprising representative from the Municipality of Milan; Nataša Grom Jerina, President of the FIVA Culture and Youth Commission and VP FIVA; Umberta Gussalli Beretta, a visionary entrepreneur and Councillor of the Brescia Musei Foundation; Elizabeth Ann Kahane, a distinguished photo-artist and founder-councillor of The Audrain Automobile Museum in Newport; and Cristina Del Bono, a passionate collector. Their presence reflects the deep connection between automotive heritage and cultural significance, as well as their shared commitment to preserving and celebrating our cultural roots.

As these remarkable cars traversed enchanting landscapes, they served as ambassadors, inviting the public to discover not only the remarkable contributions of Bergamo and Brescia to the Italian Capital of Culture 2023 but also the transformative power of the message itself. Beyond the historical monuments and archaeological marvels of the region, the journey unveiled hidden treasures along the routes, forming a harmonious landscape heritage. The resolute mission of these ‘Ambassadress of Culture’ cars is to spark a sense of discovery, novelty, and awe. Through their spirited presence, they invite enthusiasts and onlookers alike to immerse themselves in the captivating tales of Bergamo and Brescia, unravelled through the lens of art, heritage, and the sheer joy of discovery.

This extraordinary project encapsulates the essence of automotive marvels intertwined with the richness of cultural exploration. The fusion of engineering prowess, design aesthetics, and cultural influences within these classic automobiles resonates with our shared heritage, fostering a deeper understanding and appreciation of our cultural roots. By honouring the craftsmanship, innovation, and cultural impact that these machines have had on our lives and the world around us, we pay homage to the remarkable heritage that unites us all.

Nataša Grom Jerina, VP FIVA Culture and Youth, presented to the team of Ambassadors a special recognition for their dedication and devotion to the preservation and protection of the heritage automotive legacy. The FIVA WHEEL symbol, with its interpretation of a classic spoked wheel, exudes timeless elegance and signifies the convergence of the past and the present. Its interweaving design captures the essence of a continuous cycle, where the rich heritage of the past influences the vibrant present and shapes the promising future. It serves as a powerful reminder of the importance of historic vehicles and their preservation.

Embodying the concept of the FIVA WHEEL symbol, we are reminded that the actions and events of the past hold immense significance in shaping the current moment. It is a symbol of our deep appreciation for the inventions and achievements of the last century, as we honour the legacy of our predecessors and draws upon their experiences and wisdom. The merging of the past and the present encourages us to reflect upon our own choices and actions, recognizing that they have far-reaching consequences not only for ourselves but also for future generations.

In its elegant design, the FIVA WHEEL symbol invites contemplation and introspection. It reminds us that the decisions we make today have the power to influence the course of history, just as the innovations of the past have shaped our present reality. It serves as a visual cue, urging us to consider the impact of our choices and to embrace a sense of responsibility for preserving our cultural heritage.

The FIVA WHEEL was especially designed for FIVA by